Marketing communications

CSSF applies and integrates ESMA guidelines on marketing communications for UCITS and AIFs in its administrative and regulatory practices

On 30 January 2022, the CSSF published Circular 22/795 concerning the application of ESMA guidelines on marketing communications (“ESMA Guidelines”) under Regulation (EU) 2019/1156 on the cross-border distribution of funds (“CBDF Regulation”), which were published on 2 August 2021.

CSSF Circular 22/795 applies as from 2 February 2022, which is also the date of application of ESMA Guidelines, whilst the marketing communication requirements set out in the CBDF Regulation have been applicable since 2 August 2021.

For an overview of the key points of CSSF Circular 22/795, please read  here.